About
Steffen Kaplan is a former award-winning supervising photo editor at The New York Times turned social media and visual strategist and live stream producer for many top organizations, non-profits, universities, and professionals including Emory University's Center for the Study of Human Health, The Pulitzer Prizes, Princeton University, The Auschwitz Jewish Center Foundation, AARP and many more. Steffen is the founder and creator of the Spin It Social Hour live stream and believes in using the power of social media for social good. Steffen started the Spin It Social Hour when the pandemic hit to help photographers around the world share their work and journeys, as their work had literally dried up with everything being shut down. A born and bred New Yorker who documented the NYPD and street life in NYC for years, he has been living in Ramsey, NJ for 16 years now and has discovered a true passion for nature photography especially since the pandemic hit. He loves to photograph the beauty of the nature preserves and state parks in Northern NJ and NY State. A true believer in exploring everywhere he goes, Steffen loves to #JustCreate imagery, including using his #JustLookUp style, especially in the great outdoors and throughout big cities.